Brand identity for Bienalto Consulting, a digital optimisation and analytics agency. Bienalto was formed in 2005 by Hurol Inan, who won global recognition as the author of the book “Measuring the Success of Your Website”. The brandmark design contains a rotated greater than or equal sign that has two meanings: The science of analytics as well and a mountain peak – a direct reference to bien alto – greater heights.
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